The New Year is the perfect opportunity to finally do the thing you’ve been waiting to do, to try something new and to step out of your comfort zone. Adding pink to your kitchen may not have been on your list, but the new Shell Pink colour is an easy way to do something unexpected. Let the colour inspire you to be bold with flavours, textures and colours as you cook your meals this year. Discover how some of our favourite creators added Shell Pink to their kitchens and what that means to them.
Cher Bai
Dare to come out of your shell! You can't make a difference until you are different.
Dominique Baker
I'm 'tickled pink' at my decision last year to try something new, discovering my passion and making it my career.

Cassandra Loignon
For a neutral loving person that lives for all nude and cream tones, adding a little touch of color in the kitchen truly brings some excitement!

Sean Brown
I’ve recently discovered how much I love hosting people and having conversation, we don’t do that enough. This Shell Pink is at the same time the function, the aesthetic and a conversation starter.
Brooke Lynn Hytes
Don’t be afraid of a little color - especially in the kitchen. Dare to be different and bring some pink into your life with Shell Pink